Amazon is expanding Alexa+ beyond speakers and phones with the launch of Alexa.com, a browser based version of its AI assistant that brings voice, mobile, and web into a single experience. The rollout is live for all Alexa+ Early Access users and reflects a simple takeaway from the last nine months. People want Alexa wherever they are, not just at home.
Since launching Alexa+, Amazon says usage has accelerated fast, with conversations doubling, purchases tripling, and recipe requests jumping fivefold. Alexa.com is designed to pick up exactly where users left off, with persistent context that carries chats, preferences, and tasks seamlessly across devices.
From answers to actions
Alexa.com is not just a chatbot bolted onto a website. The focus is on getting things done. Users can plan meals, build shopping carts for Amazon Fresh or Whole Foods, manage calendars, upload documents, control smart home devices, and book services without switching apps or interfaces.
The web experience also makes Alexa feel more agentic. You can drop in a recipe link and have it customized, converted into a shopping list, and pulled up step by step on an Echo Show later. You can start planning a movie night on your laptop and have Alexa remember the picks when you turn on Fire TV. Smart home controls live right next to the chat window, letting users check cameras, unlock doors, or adjust thermostats without touching a phone.
Why this matters
With more than 600 million Alexa enabled devices sold globally, Amazon $AMZN ( ▲ 1.86% ) already has massive distribution. Alexa.com fills a long standing gap by giving users a full keyboard and screen based way to interact with Alexa+, making it more competitive with AI assistants that live primarily on the web.
This also deepens Amazon’s ecosystem advantage. Alexa+ ties together commerce, smart home control, entertainment, and third party services like travel and home maintenance in a way that reinforces Amazon’s role as both an AI platform and a transaction engine. The company is betting that convenience across every surface, not just raw AI capability, is what keeps users locked in.
For now, Alexa.com is limited to Early Access users. But the direction is clear. Alexa is no longer just something you talk to. It is something you work with, wherever you happen to be.