
Wall Street is treating it like a policy shock, even if it’s not policy yet.
Credit card and bank stocks dropped Monday morning after President Trump said he wants to impose a hard 10% cap on credit card interest rates for one year, a move that would directly hit some of the most profitable parts of consumer finance.
Trump Drops the Bomb on Truth Social
In a Truth Social post Friday evening, Trump said he would call for a one-year 10% cap on credit card APRs. Over the weekend, he doubled down, warning that issuers charging above that level as of January 20 would be “in violation of the law.”
Important caveat: none of this currently carries the force of law.
Can He Even Do That?
Not easily.
George Pollack, senior U.S. policy analyst at Signum Global Advisors, noted that while Trump is publicly backing a cap, this likely can’t be done by executive order and would require an act of Congress.
Still, the market didn’t wait around for legal details.
Markets Sell First, Ask Questions Later
Financials were broadly pressured in premarket trading:
Credit card rails: Visa $V ( ▼ 1.88% ) and Mastercard $MA ( ▼ 1.61% ) fell
Big banks also slid ahead of earnings: JPMorgan $JPM ( ▼ 1.43% ) , Citi $C ( ▼ 2.98% ) , Bank of America $BAC ( ▼ 1.18% ) , Wells Fargo $WFC ( ▼ 1.03% )
Translation: traders are pricing in at least some probability this becomes real, or at minimum becomes a political headline risk that hangs over earnings calls.
The Real Losers Would Be the Subprime Lenders
Bloomberg Intelligence analysts Ben Elliott and Edward Najarian flagged that a hard cap would be especially painful for lenders that rely heavily on interest income from revolving credit:
Capital One $COF ( ▼ 6.42% )
Synchrony $SYF ( ▼ 8.36% )
Bread Financial $BFH ( ▼ 10.68% )
They also said the hit would be smaller for American Express $AXP ( ▼ 4.27% ) , which has a different customer base and business mix.
If it did happen, the likely response wouldn’t be banks “taking less profit.”
It would be:
higher fees
tighter credit
credit drying up fastest for below-prime borrowers
BNPL Stocks Pop Because This Could Be Their Moment
While traditional issuers got smoked, buy-now-pay-later names moved higher:
Affirm $AFRM ( ▼ 6.61% )
Klarna $KLAR ( ▼ 2.7% )
The logic is pretty simple: if banks stop extending credit to riskier consumers, BNPL could pick up the slack. Klarna even publicly applauded the proposal.
This Idea Has Bipartisan Oxygen
What makes this different from a normal Trump headline is that the political groundwork already exists:
Sen. Bernie Sanders (I) + Sen. Josh Hawley (R) have introduced a bill for a 10% cap for five years
Rep. Alexandria Ocasio-Cortez (D) + Rep. Anna Paulina Luna (R) introduced similar House legislation
So even if Trump can’t do it unilaterally, it’s not a fringe proposal anymore.
Bottom line: whether or not this becomes law, Monday’s move shows investors are suddenly being forced to price a new risk into U.S. consumer finance… regulation that directly attacks APR as a profit engine.