One of the biggest compounding pharmacies in the U.S. is accusing Eli Lilly $LLY ( ▼ 3.76% ) and Novo Nordisk $NVO of trying to shut down the compounded GLP 1 market by controlling telehealth distribution.

Strive Specialties claims Lilly and Novo have signed deals with major telehealth platforms like Ro, Weight Watchers, and LifeMD that effectively block those platforms from working with compounding pharmacies, limiting doctor choice and cutting off cheaper alternatives for patients.

What Strive is arguing

Strive’s lawsuit says these partnerships restrict:

  • which meds prescribers can offer

  • what options patients can access

  • whether compounders can compete at all

Their claim is simple: Lilly and Novo are using distribution leverage to protect their branded monopoly, not patient safety.

The Hims example is the smoking gun

The lawsuit points to Novo’s short lived partnership with Hims & Hers $HIMS ( ▼ 0.29% ) .

Novo ended the deal after Hims kept selling compounded versions of Wegovy’s active ingredient. Hims works with Strive to fill some prescriptions, which made this breakup pretty telling.

The compounding loophole

Compounding pharmacies were supposed to stop mass producing GLP 1 copies once the FDA removed the “shortage” classification.

But many have kept going by marketing them as:

  • “personalized”

  • “microdosed”

  • slightly altered versions

Same demand. Different labeling.

And they are way cheaper than branded shots.

The key number

Novo CEO Mike Doustdar estimated around 1.5 million U.S. patients are using compounded versions of Novo’s GLP 1 drugs.

His point was blunt: people are not choosing compounded meds because they want sketchy knockoffs.

They are choosing them because they can afford them.

The bottom line

This is a classic “access vs control” fight.

Big Pharma says compounders are basically counterfeiters.

Compounders say Big Pharma is using telehealth contracts to block competition and keep prices high.

And with 1.5M people already using compounded GLP 1s, this is only getting louder from here.

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