Paramount $PSKY ( ▼ 2.3% ) is reportedly preparing a major shift in its streaming strategy, with internal documents showing plans to bring short-form, user-generated video into Paramount+. The goal is to make the service feel more like TikTok, Instagram Reels, and YouTube Shorts.
Scroll, swipe, stream
According to the leaked materials, Paramount+ wants to introduce a personalized feed of bite-sized videos directly into its mobile app. Short-form content is said to be a top priority this quarter, signaling a move away from purely long-form shows and movies toward more addictive, scrollable viewing.
That would mark a big change for a platform traditionally built around premium TV and film, as it tries to keep users engaged in an era where attention is increasingly won in seconds, not hours.
Streamers copy the social playbook
Paramount isn’t alone. Disney $DIS ( ▼ 2.03% ) has said it’s bringing vertical video to Disney+, while Netflix $NFLX ( ▲ 0.05% ) is revamping its mobile experience with more short-form and vertical content. Even YouTube, owned by Google $GOOGL ( ▼ 2.08% ) , continues to blur the lines between streaming service and social video platform.
The shift shows how traditional streamers are now competing not just with each other, but with social media apps that dominate time spent on mobile. Paramount+ is betting that if viewers love to scroll, it might as well give them something to scroll through inside its own app.