Retail is back in full “buy the dip” mode.

JPMorgan strategist Arun Jain says retail investors bought $12.0B in cash equities in the week ending January 14, marking the largest weekly inflow since the post “Liberation Day” tariff bottom and the V-shape rebound that followed.

Single stocks are stealing the spotlight

ETFs stayed strong too, with $7.1B of retail inflows.

But the real signal was individual names: retail traders bought $4.9B in single stocks, the highest level in nearly 9 months.

Translation: this wasn’t just passive investing. This was conviction.

The Mag 7 are still the main character

A little over one-third of single-stock inflows went into the Magnificent 7 (excluding Apple $AAPL ( ▼ 0.67% ) ), led by:

Meanwhile, Apple $AAPL was the odd one out, seeing about $185M in outflows during the week.

Retail said “chips and cars.”
Not iPhones.

Tech still winning the attention economy

It wasn’t only the mega caps. Jain notes that tech stocks outside the Mag 7 also saw elevated retail buying, showing the enthusiasm is broadening beyond the usual suspects.

What happens next

Based on patterns from the past five years, Jain expects retail’s appetite for stocks to remain strong for roughly another month.

For now, retail traders are acting like the pullback already ended.

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