SharkNinja $SN ( ▲ 1.58% ) is riding a red-hot streak, sending shares to an all-time high after reporting an “outstanding holiday season” and a blockbuster 2025. The appliance maker hauled in about $6.4 billion in sales last year, powered by a lineup of blenders, air fryers, vacuums, ice cream makers, and other kitchen gadgets that keep dominating wish lists and social feeds alike.
What makes the run even more impressive: the company’s sales have more than quadrupled since 2018. For a business built on everyday household products, that kind of growth is anything but ordinary.
From TV shopping to TikTok stardom
SharkNinja’s success reflects a shift in how people discover products. As traditional home shopping channels fade, the brand has leaned heavily into social media buzz, with TikTok reviews and viral demos turning appliances into must-have lifestyle accessories.
Millennials moving into peak home-buying years have also become a powerful tailwind. As kitchens get upgraded and households expand, demand for practical but trendy gadgets has surged, positioning SharkNinja as a go-to brand for everything from cleaning tools to beauty tech.
A product machine built for momentum
Management credits a “three-pillar” growth strategy: entering new product categories, deepening market share in existing ones, and expanding internationally. To keep the pipeline fresh, the company now plans to launch roughly 25 new products each year.
That rapid innovation cycle helps SharkNinja stay ahead of copycats and maintain consumer excitement. It also supports guidance for revenue growth of about 10% to 11% in the coming year.
If the current trajectory holds, SharkNinja isn’t just selling appliances. It’s turning everyday home gear into a repeat-purchase ecosystem fueled by hype, convenience, and constant new releases—an unusually powerful formula for a company built on things as mundane as vacuums and blenders.