Another month, another wave of headlines about Tesla $TSLA ( ▼ 2.0% ) sales in Europe. The reason those stories pop up so often is simple: Europe publishes detailed vehicle registration data every month, while the US does not. But the steady drumbeat of data can make the region seem far more important to Tesla’s overall business than it really is.
Loud Data Small Market
In 2025, Tesla sold 238,656 vehicles across Europe, a 27% drop from 2024. That sounds dramatic, until you zoom out: those sales made up less than 15% of Tesla’s global vehicle deliveries. Early 2026 data is mixed, with declines in countries like France and Norway offset by gains in Spain and Sweden, but the absolute numbers remain modest in the context of Tesla’s worldwide footprint.
The Real Weight Is at Home
By comparison, the US remains Tesla’s core market, accounting for roughly 35% of unit sales last year and about half of total company revenue. And here’s the part that gets less splashy coverage: vehicle sales are softening in the US as well. So while European data generates frequent headlines, the bigger story for Tesla’s automotive business is the broader global slowdown, including in its most important market.